Retailers that treat their customers merely as feet-through-the-door are falling behind. By enhancing the in-store customer experience, retailers can maximise customer satisfaction, basket size and cross-brand marketing opportunities.
Australia’s largest retailers have proven the value of cross-brand marketing with their fuel discount programs. We expand this concept to enable dynamic personalised messages - in real-time if you have the right network infrastructure in place. A customer service follow-up; a birthday greeting; a cross-brand promotion; or a supplier-sponsored promotion.
Clienteling goes one step further - providing sales staff access key customer information in realtime in order to better serve, or upsell a customer. Leading retailers such as Bloomingdales, Brooks Brothers and Nordstrom use clienteling systems as the basis for their successful loyalty programs.
- kiosk based self-service and guided selling
- multi-channel gift registry
- real-time promotions to point of sale
- clienteling (personal shopper)
- in-store loyalty & customer service portal